Acknowledgements should be made for identification purposes only and should not promote the contributor's products, services, or company. For example,logos or logograms used by corporations or businesses are permitted so long as they do not contain comparative or qualitative descriptions of the donor's products or services. Similarly, company slogans which contain general product-line descriptions are acceptable if not designed to be promotional in nature. Visual depictions of specific products are permissible. We also believe that the inclusion of a telephone number in an acknowledgement is within these general guidelines and, therefore permissible.

Several examples of announcements that would clearly violate the rule may be helpful:

• A. Announcements containing price information are not permissible. This would include any announcement of interest rate information or other indication of savings or value associated with the product. An example of such an announcement is:

  • -- "7.7% interest rate available now."

  
   

• B. Announcements containing a call to action are not permissible. Examples of such announcements are:

  • -- "Stop by our showroom to see a model";

  • -- "Try product X next time you buy oil."

  
   

• C. Announcements containing an inducement to buy, sell, rent, or lease are not permissible. Examples of such announcements are:

  • -- "Six months' free service";

  • -- "A bonus available this week";

  • -- "Special gift for the first 50 visitors."